One way the observer gives meaning is that its colours connote seriousness. This appeals to a more sophisticated audience. The colours are navy and blue and burgundy, which are darker serious colours unlike magazines like we heart pop which has illumines colours like pink which will appeal to a younger audience.
Another example is that all the articles are political and serious which will appeal to an older audience because kids wont want to read about politics. Brexit is a very common topic which the majority of sophisticated audiences will want to read about so when they see brexit topic they will want to read this newspaper
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