Thursday 7 February 2019
Lego Movie AD break
The Lego movie ad breaks gets adverts for popular companies like confused.com and BT. By doing this they bring more enjoyment to the advert and make it kind of humorous as we have all probably seen these adverts and it is quite humorous to see them again made of children toys. By doing this it helps stick the the viewers mind which may make them want to go see the lego movie. It is quite clever as it is basically two advertisements in one. The target age group i feel is a range of twelve plus as the adverts would been seen around time that shows such as the simpons would play with people from twelve up can all enjoy and as it is lego the companies would want younger audiences to see it as they are more likley to enjoy lego. They also make the ads completley identicle to represent real life to show the lego movie is like a real life thing.
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Mark 5 out of 10
ReplyDelete1. Use the 5% increased revenue figure as evidence that the representations were successful. Start with the actual representations (as that is the question).
2. You are correct to identify the target audience as adult and there is no need to refer to children. The movie itself was targeted at a family audience; the ad break at an adult audience who would buy such products. The appeal of the ad break to adults is primarily humour: it is witty and clever. You understand this.
3. What you haven't done is answered the question asked: analyse the representations. That means writing about the people in the ads, the places etc. Look at the very first guidance question that I wrote for you on the class blog.
Responses should analyse representations found in the UK television ad break such as:
A broad range of representations are found in The Lego Movie ad break to appeal to an older audience that one would expect for The Lego Movie. BT, Premier Inn, CPR, and Confused.com are all shown during the ad break and are trusted brands that represent reliability and quality.
Real life is represented as the norm through the content of the ad break which includes holidays, domestic home life, health and insurance.
Humour is represented through the advertisement of well-known brands using famous actors, including Vinny Jones and Lenny Henry. These are copies of real television adverts and would appeal to a wider audience. The use of the Lego figure is humorous and would appeal to a wide audience.
The advert for the movie itself represents Emmet as the hero, conforming to traditional dominant male stereotypes.
This is challenged however when Emmet says the line ‘I want to go home’ which reveals his feelings of inadequacy and fear, challenging traditional male stereotypes of strength and fearlessness.
Wyldstyle is represented as a strong dominant female which could be considered as challenging expected representations of women.