1. The major use of
newspapers is to offer a sense of knowing
what is going on in the world. The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about Politics (mainly brexit) issues in the world and crimes.
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with different sections of the paper dedicated to each topic.
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as murders, kidnappings and immigration.
4. The Observer has sections which are designed to appeal to
different types of readers. The Observer reflects the diversity of its readership in articles on politics, sports, current affairs and cultural topics.
5. Newspaper readership can still be used as a symbol of one’s
what is going on in the world. The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about Politics (mainly brexit) issues in the world and crimes.
2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with different sections of the paper dedicated to each topic.
3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as murders, kidnappings and immigration.
4. The Observer has sections which are designed to appeal to
different types of readers. The Observer reflects the diversity of its readership in articles on politics, sports, current affairs and cultural topics.
5. Newspaper readership can still be used as a symbol of one’s
social identity. The term ‘Guardian
reader’ connotes a certain
type of social attitude and The
Observer similarly reinforces
a set of social and political
attitudes, and thus identity, in its
representations. For example, Observer
readers like to think
of themselves as open-minded and this
is reflected in the
Observer’s practice of allowing both
sides of an argument
equally to be put when the newspaper is
clearly on one side
of this argument. There is an example
of this in topics on politics
6. The entertainment
function of newspapers may take the
form of humour. It may
take the form of diversion into
a celebrity world of ‘glamour’. It may take
the form of human
interest stories in which readers are
invited to sympathise with
the subjects of the article. Newspapers
further offer games,
puzzles, crosswords and the like. At
the higher end, sections
such as the New Review in the Observer
may offer the pleasure
of extremely well-written think pieces
and literature reviews. An example of this is
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